The Dividual Strikes Back
why nothing and everything is your fault
Quick note: If youâd prefer to listen to this, I read it aloud here.
In Vincenzo Nataliâs 1997 cult indie classic film âCubeâ a group of disconnected individuals awake alone in a labyrinth of identical interlocking rooms. Throughout the film they must find each other and work together to survive a ghastly array of fatal traps and puzzle their way out. Each character seems to have a purpose; a doctor, a police officer, an escape artist, a maths wiz and we see them coordinate their unique skills to outwit the sadistic mastermind behindâŚ
⌠The Cube
Itâs a film about our human capacity for cooperation, the benefits and the difficulties, but the genius of the filmâthe evil geniusâspoiler alert: is that the villain is also human cooperation. We find out that Worth; a character whose worth to the group appears to be to make unhelpful jaded jibes at every turn, turns out to be an engineer responsible for designing a component of the Cube, with no idea what the whole was.
I never even left my office, I talked on the phone to some people, specialists, other guys like me, working on small details, no one knew what it wasâŚ
The Cube turns out to be an invention of no one in particular, but rather the product of the siloed alignment between specialists just following orders. The project gets completed because thatâs what projects must do, the product gets used because thatâs what products must do.
This may be hard for you to understand, but thereâs no conspiracy, nobody is in charge. Itâs a headless blunder operating under the illusion of a master plan.
The Dividual
In a previous post, The Era of the Dividual, I used this archaic term to refer to entities that can be seen to function in the world through individuals, but independently of them. The first is Miltonâs conception of proscribed religion, where a religious person must adhere to dogma imposed from the outside, rather than from an internal sense of what is true. Another example was social media algorithms, that dictate viral success independent from the star-power of an individual, and then finally we looked at the presidency of Donald Trump as an example of an individual entity with so little integrity or consistency, that he is able to politically shape-shift.
A Particular Type of Siloed Alignment
In âCubeâ the dividual is the âheadless blunderâ born of the cooperative actions of individuals, without any overall design or âconspiracyâ, there is no individual mastermind. This comes as a result of a very particular type of siloed alignment, where, because individual specialists are kept separate from each other and importantly from âthe headâ, they end up complicit in creating a product no one wants.
The idea of self-interested individuals being complicit in their collective destruction might sound familiar to some readers, because itâs the exact description of a character weâve dealt with here on the blog, the antagonist, humanityâs nemesis, the god of negative sum gamesâŚ
Moloch
A perfect example of a âdividualâ is Moloch, an entity that exists outside any one individual, but is so clearly identifiable by its behaviour, that it seems to have its own motivations and personalityâthe cube is a perfect manifestation of Moloch.
We increasingly exist in a system where we are contributing at all times to work projects, markets, information eco-systems, financial systems and political systems with increasing anonymity, and decreasing exposure to direct feedback. The accountability that is inherent in face-to-face interactions is dissolving as we become dividual.
The Good Place
The result is that we are complicit in everything from environmental degradation to modern slavery, a point made well in The Good Place where Ted Dansonâs character explains that the âpoints systemâ for getting into âThe Good Placeâ no longer works, because the world is simply too interconnected, it is impossible not to be a small part of many globally significant crimes with every minor choice we make.
But at the same time, our involvement is so diffuse that no one could reasonably point at any one person and say âyouâre responsible for this.â and so great evils are able to continue.
Just Following Orders
I learned of this dynamic playing out in a deliberate way when I visited the Nazi work camp Sachsenhausen
why nothing and everything is your fault
Quick note: If youâd prefer to listen to this, I read it aloud here.
In Vincenzo Nataliâs 1997 cult indie classic film âCubeâ a group of disconnected individuals awake alone in a labyrinth of identical interlocking rooms. Throughout the film they must find each other and work together to survive a ghastly array of fatal traps and puzzle their way out. Each character seems to have a purpose; a doctor, a police officer, an escape artist, a maths wiz and we see them coordinate their unique skills to outwit the sadistic mastermind behindâŚ
⌠The Cube
Itâs a film about our human capacity for cooperation, the benefits and the difficulties, but the genius of the filmâthe evil geniusâspoiler alert: is that the villain is also human cooperation. We find out that Worth; a character whose worth to the group appears to be to make unhelpful jaded jibes at every turn, turns out to be an engineer responsible for designing a component of the Cube, with no idea what the whole was.
I never even left my office, I talked on the phone to some people, specialists, other guys like me, working on small details, no one knew what it wasâŚ
The Cube turns out to be an invention of no one in particular, but rather the product of the siloed alignment between specialists just following orders. The project gets completed because thatâs what projects must do, the product gets used because thatâs what products must do.
This may be hard for you to understand, but thereâs no conspiracy, nobody is in charge. Itâs a headless blunder operating under the illusion of a master plan.
The Dividual
In a previous post, The Era of the Dividual, I used this archaic term to refer to entities that can be seen to function in the world through individuals, but independently of them. The first is Miltonâs conception of proscribed religion, where a religious person must adhere to dogma imposed from the outside, rather than from an internal sense of what is true. Another example was social media algorithms, that dictate viral success independent from the star-power of an individual, and then finally we looked at the presidency of Donald Trump as an example of an individual entity with so little integrity or consistency, that he is able to politically shape-shift.
A Particular Type of Siloed Alignment
In âCubeâ the dividual is the âheadless blunderâ born of the cooperative actions of individuals, without any overall design or âconspiracyâ, there is no individual mastermind. This comes as a result of a very particular type of siloed alignment, where, because individual specialists are kept separate from each other and importantly from âthe headâ, they end up complicit in creating a product no one wants.
The idea of self-interested individuals being complicit in their collective destruction might sound familiar to some readers, because itâs the exact description of a character weâve dealt with here on the blog, the antagonist, humanityâs nemesis, the god of negative sum gamesâŚ
Moloch
A perfect example of a âdividualâ is Moloch, an entity that exists outside any one individual, but is so clearly identifiable by its behaviour, that it seems to have its own motivations and personalityâthe cube is a perfect manifestation of Moloch.
We increasingly exist in a system where we are contributing at all times to work projects, markets, information eco-systems, financial systems and political systems with increasing anonymity, and decreasing exposure to direct feedback. The accountability that is inherent in face-to-face interactions is dissolving as we become dividual.
The Good Place
The result is that we are complicit in everything from environmental degradation to modern slavery, a point made well in The Good Place where Ted Dansonâs character explains that the âpoints systemâ for getting into âThe Good Placeâ no longer works, because the world is simply too interconnected, it is impossible not to be a small part of many globally significant crimes with every minor choice we make.
But at the same time, our involvement is so diffuse that no one could reasonably point at any one person and say âyouâre responsible for this.â and so great evils are able to continue.
Just Following Orders
I learned of this dynamic playing out in a deliberate way when I visited the Nazi work camp Sachsenhausen